CHI Free their voices

Did you know that child helplines around the world miss millions of calls every year? Helplines don’t have the resources to cover the costs of the toll-free calls the helplines have to pay for these calls that children in distress make to child helplines around the world. We created a campaign centered around a unique voice activated petition website. This was accompanied by a new brand image and an incredible light-inspired film to raise awareness of the issue and convince telecoms around the world to absorb the costs of the calls.